Promotional Cultures
Aeron (Goldsmith's, University of London) Davis
John Wiley and Sons Ltd, 2013
31,75 €On orderDelivery: 2-3 weeks
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
- ISBN-13
- 9780745639833
- ISBN-10
- 0745639836
- Publisher
- John Wiley and Sons Ltd
- Year
- 2013
- Publication date
- 2013-05-31
- Pages
- 216
- Dimensions
- 229x152x20
- Weight
- 374