The Brains Behind Great Ad Campaigns
Margo Berman, Robyn Blakeman
Rowman & Littlefield, 2009
49,50 €On orderDelivery: 2-3 weeks
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
- ISBN-13
- 9780742555518
- ISBN-10
- 0742555518
- Publisher
- Rowman & Littlefield
- Year
- 2009
- Publication date
- 2009-07-16
- Pages
- 224
- Dimensions
- 150x228x18
- Weight
- 364