Why It Sells
Danesi, Marcel
Bloomsbury Publishing Plc, 2007
61,95 €On orderDelivery: 2-3 weeks
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
- ISBN-13
- 9780742555457
- ISBN-10
- 0742555453
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2007
- Publication date
- 2007-09-21
- Pages
- 220
- Dimensions
- 224x161x14
- Weight
- 364