Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Sue Runyard, Ylva French
AltaMira Press, 2000
103,95 €On orderDelivery: 2-3 weeks
This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
- ISBN-13
- 9780742504073
- ISBN-10
- 0742504077
- Publisher
- AltaMira Press
- Year
- 2000
- Publication date
- 2000-03-09
- Pages
- 304
- Dimensions
- 228x153x19
- Weight
- 538