Kids and Branding in a Digital World
Barry Gunter
Manchester University Press, 2015
116,50 €On orderDelivery: 2-3 weeks
How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
- ISBN-13
- 9780719097874
- ISBN-10
- 0719097878
- Publisher
- Manchester University Press
- Year
- 2015
- Publication date
- 2015-11-01
- Pages
- 208
- Dimensions
- 166x276x19
- Weight
- 474