Political marketing
Manchester University Press, 2005
33,50 €On orderDelivery: 2-3 weeks
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
- ISBN-13
- 9780719068713
- ISBN-10
- 0719068711
- Publisher
- Manchester University Press
- Year
- 2005
- Publication date
- 2005-05-26
- Pages
- 256
- Dimensions
- 155x234x15
- Weight
- 386