The Emergence of Modern Marketing
Taylor & Francis Ltd, 2003
117,95 €On orderDelivery: 2-3 weeks
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
- ISBN-13
- 9780714683263
- ISBN-10
- 0714683264
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-01-01
- Pages
- 158
- Dimensions
- 234x156x
- Weight
- 272