Mobilizing Invisible Assets
Hiroyuki Itami
Harvard University Press, 1991
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Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.
- ISBN-13
- 9780674577718
- ISBN-10
- 067457771X
- Publisher
- Harvard University Press
- Year
- 1991
- Publication date
- 1991-10-01
- Pages
- 200
- Dimensions
- 159x233x12
- Weight
- 278