The Online Copywriter's Handbook
Robert Bly
NTC Publishing Group,U.S., 2003
31,75 €On orderDelivery: 2-3 weeks
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
- ISBN-13
- 9780658020995
- ISBN-10
- 0658020994
- Publisher
- NTC Publishing Group,U.S.
- Year
- 2003
- Publication date
- 2003-03-16
- Pages
- 336
- Dimensions
- 229x153x20
- Weight
- 502