Marketing Ethics
George G. (Georgetown University, USA) Brenkert
John Wiley and Sons Ltd, 2008
52,95 €On orderDelivery: 2-3 weeks
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
- ISBN-13
- 9780631214236
- ISBN-10
- 0631214232
- Publisher
- John Wiley and Sons Ltd
- Year
- 2008
- Publication date
- 2008-02-01
- Pages
- 269
- Dimensions
- 228x153x18
- Weight
- 420