Positioning Theory
John Wiley and Sons Ltd, 1998
165,95 €On orderDelivery: 2-3 weeks
The word 'position' has long been used in the field of social psychology. The study of local moral orders as ever-shifting patterns of rights and obligations of speaking and acting has come to be called positioning theory. This book presents an overview of positioning theory.
- ISBN-13
- 9780631211389
- ISBN-10
- 0631211381
- Publisher
- John Wiley and Sons Ltd
- Year
- 1998
- Publication date
- 1998-10-10
- Pages
- 226
- Dimensions
- 158x238x20
- Weight
- 482