The Language of Advertising
Kim (University of Roskilde) Schroder, Torben (Aalborg University) Vestergaard
John Wiley and Sons Ltd, 1985
61,75 €On orderDelivery: 2-3 weeks
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.
- ISBN-13
- 9780631127437
- ISBN-10
- 0631127437
- Publisher
- John Wiley and Sons Ltd
- Year
- 1985
- Publication date
- 1985-04-11
- Pages
- 196
- Dimensions
- 228x151x13
- Weight
- 308