Corporate Reputation
Graeme Martin, Ronald J. Burke
Taylor & Francis Ltd, 2011
259,95 €On orderDelivery: 2-3 weeks
Covers such topics as: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats.
- ISBN-13
- 9780566092053
- ISBN-10
- 0566092050
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-04-28
- Pages
- 356
- Dimensions
- 251x175x29
- Weight
- 940