Advertising in Developing and Emerging Countries
Taylor & Francis Ltd, 2011
157,50 €On orderDelivery: 2-3 weeks
A study that offers an analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies.
- ISBN-13
- 9780566091742
- ISBN-10
- 0566091747
- Publisher
- Taylor & Francis Ltd
- Year
- 2011
- Publication date
- 2011-08-18
- Pages
- 352
- Dimensions
- 244x177x29
- Weight
- 918