The Employer Brand
Helen Rosethorn
Taylor & Francis Ltd, 2009
259,95 €On orderDelivery: 2-3 weeks
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embrace in order to make the most of their employer brand.
- ISBN-13
- 9780566088995
- ISBN-10
- 0566088991
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-07-02
- Pages
- 248
- Dimensions
- 251x181x21
- Weight
- 684