Memorable Customer Experiences
Joelle Vanhamme
Taylor & Francis Ltd, 2009
157,50 €On orderDelivery: 2-3 weeks
"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.
- ISBN-13
- 9780566088681
- ISBN-10
- 0566088681
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-09-28
- Pages
- 318
- Dimensions
- 252x180x25
- Weight
- 824