Communicating Strategy
Phil Jones
Taylor & Francis Ltd, 2008
89,95 €On orderDelivery: 2-3 weeks
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
- ISBN-13
- 9780566088100
- ISBN-10
- 056608810X
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-02-19
- Pages
- 198
- Dimensions
- 241x172x13
- Weight
- 442