Commoditization and the Strategic Response
Andrew Holmes
Taylor & Francis Ltd, 2008
259,95 €On orderDelivery: 2-3 weeks
Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.
- ISBN-13
- 9780566087431
- ISBN-10
- 056608743X
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-02-19
- Pages
- 244
- Dimensions
- 180x251x19
- Weight
- 570