Brand Risk
David Abrahams
Taylor & Francis Ltd, 2008
259,95 €On orderDelivery: 2-3 weeks
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. This book is suitable for those who hold responsibilities in marketing or risk management.
- ISBN-13
- 9780566087240
- ISBN-10
- 0566087243
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-03-25
- Pages
- 224
- Dimensions
- 246x174x
- Weight
- 612