Media Relations Measurement
Elena Baikaltseva, Ralf Leinemann
Taylor & Francis Ltd, 2004
157,50 €On orderDelivery: 2-3 weeks
The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
- ISBN-13
- 9780566086502
- ISBN-10
- 0566086506
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-11-28
- Pages
- 136
- Dimensions
- 246x174x
- Weight
- 453