Developing and Managing a Successful Payment Cards Business
Jeff Slawsky, Samee Zafar
Taylor & Francis Ltd, 2005
259,95 €On orderDelivery: 2-3 weeks
Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques.
- ISBN-13
- 9780566086489
- ISBN-10
- 0566086484
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-10-28
- Pages
- 214
- Dimensions
- 250x173x19
- Weight
- 622