How to Measure and Manage Your Corporate Reputation
Terry Hannington
Taylor & Francis Ltd, 2004
259,95 €On orderDelivery: 2-3 weeks
Terry Hannington provides a "blueprint" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.
- ISBN-13
- 9780566085529
- ISBN-10
- 0566085526
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-01-28
- Pages
- 112
- Dimensions
- 252x173x13
- Weight
- 356