Competitive Intelligence
Murphy, Christopher
Taylor & Francis Ltd, 2005
259,95 €On orderDelivery: 2-3 weeks
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.
- ISBN-13
- 9780566085376
- ISBN-10
- 0566085372
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-09-28
- Pages
- 304
- Dimensions
- 253x177x25
- Weight
- 788