Brand Planning for the Pharmaceutical Industry
Janice MacLennan
Taylor & Francis Ltd, 2004
259,95 €On orderDelivery: 2-3 weeks
Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.
- ISBN-13
- 9780566085208
- ISBN-10
- 0566085208
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-07-05
- Pages
- 176
- Dimensions
- 207x292x15
- Weight
- 568