Customer Loyalty Programmes and Clubs
Stephan A. Butscher
Taylor & Francis Ltd, 2002
259,95 €On orderDelivery: 2-3 weeks
For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.
- ISBN-13
- 9780566084515
- ISBN-10
- 0566084511
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-03-12
- Pages
- 222
- Dimensions
- 250x177x20
- Weight
- 556