Marketing Planning for the Pharmaceutical Industry
Janice MacLennan, John Lidstone
Taylor & Francis Ltd, 1999
259,95 €On orderDelivery: 2-3 weeks
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.
- ISBN-13
- 9780566081125
- ISBN-10
- 0566081121
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-04-19
- Pages
- 168
- Dimensions
- 300x209x17
- Weight
- 470