Marketing Training Services
Ian Linton
Taylor & Francis Ltd, 1997
259,95 €On orderDelivery: 2-3 weeks
Ian Linton’s book shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.
- ISBN-13
- 9780566075490
- ISBN-10
- 0566075490
- Publisher
- Taylor & Francis Ltd
- Year
- 1997
- Publication date
- 1997-10-16
- Pages
- 224
- Dimensions
- 246x174x
- Weight
- 570