Qualitative Market Research
Roy Langmaid, Wendy Gordon
Taylor & Francis Ltd, 1988
259,95 €On orderDelivery: 2-3 weeks
This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
- ISBN-13
- 9780566051159
- ISBN-10
- 056605115X
- Publisher
- Taylor & Francis Ltd
- Year
- 1988
- Publication date
- 1988-06-23
- Pages
- 288
- Dimensions
- 252x174x24
- Weight
- 788