Global Competitive Strategy
Daniel F. (Northwestern University, Illinois) Spulber
Cambridge University Press, 2007
87,25 €On orderDelivery: 2-3 weeks
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
- ISBN-13
- 9780521880817
- ISBN-10
- 0521880815
- Publisher
- Cambridge University Press
- Year
- 2007
- Publication date
- 2007-07-02
- Pages
- 306
- Dimensions
- 249x180x21
- Weight
- 670