The Construction of Preference
Cambridge University Press, 2006
170,95 €On orderDelivery: 2-3 weeks
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
- ISBN-13
- 9780521834285
- ISBN-10
- 0521834287
- Publisher
- Cambridge University Press
- Year
- 2006
- Publication date
- 2006-09-18
- Pages
- 810
- Dimensions
- 166x242x49
- Weight
- 1412