Satisficing and Maximizing
Cambridge University Press, 2004
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How do we think about what we plan to do? One dominant answer is that we select the best possible option available. However, since we are not equipped to maximize we often choose the next best alternative, one that is no more than satisfactory. This strategy choice is called satisficing.
- ISBN-13
- 9780521811491
- ISBN-10
- 052181149X
- Publisher
- Cambridge University Press
- Year
- 2004
- Publication date
- 2004-07-19
- Pages
- 256
- Dimensions
- 229x152x19
- Weight
- 492