Satisficing and Maximizing

Cambridge University Press, 2004

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How do we think about what we plan to do? One dominant answer is that we select the best possible option available. However, since we are not equipped to maximize we often choose the next best alternative, one that is no more than satisfactory. This strategy choice is called satisficing.

ISBN-13
9780521811491
ISBN-10
052181149X
Publisher
Cambridge University Press
Year
2004
Publication date
2004-07-19
Pages
256
Dimensions
229x152x19
Weight
492