Quantitative Models in Marketing Research
Philip Hans (Erasmus Universiteit Rotterdam) Franses, Richard (Erasmus Universiteit Rotterdam) Paap
Cambridge University Press, 2001
110,50 €On orderDelivery: 2-3 weeks
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
- ISBN-13
- 9780521801669
- ISBN-10
- 0521801664
- Publisher
- Cambridge University Press
- Year
- 2001
- Publication date
- 2001-08-09
- Pages
- 222
- Dimensions
- 249x183x18
- Weight
- 518