Enterprise-Wide Strategic Management
David L. (Rensselaer Polytechnic Institute, New York) Rainey
Cambridge University Press, 2009
124,75 €On orderDelivery: 2-3 weeks
In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success.
- ISBN-13
- 9780521769808
- ISBN-10
- 0521769809
- Publisher
- Cambridge University Press
- Year
- 2009
- Publication date
- 2009-12-03
- Pages
- 526
- Dimensions
- 253x181x29
- Weight
- 1170