Mission and Money
Burton A. (Northwestern University, Illinois) Weisbrod, Evelyn D. (Northwestern University, Illinois) Asch, Jeffrey P. Ballou
Cambridge University Press, 2010
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Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry. It presents original research on revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation.
- ISBN-13
- 9780521735742
- ISBN-10
- 0521735742
- Publisher
- Cambridge University Press
- Year
- 2010
- Publication date
- 2010-03-29
- Pages
- 356
- Dimensions
- 226x151x21
- Weight
- 490