How to Price
Oz (Wissenschaftszentrum Berlin fur Sozialforschung) Shy
Cambridge University Press, 2008
72,75 €On orderDelivery: 2-3 weeks
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
- ISBN-13
- 9780521715645
- ISBN-10
- 0521715644
- Publisher
- Cambridge University Press
- Year
- 2008
- Publication date
- 2008-01-14
- Pages
- 448
- Dimensions
- 251x220x24
- Weight
- 788