We Interrupt This Newscast

Atiba Pertilla, Dante Chinni, Marion (Wellesley College, Massachusetts) Just, Todd (Assistant Professor, University of Hawaii, Hilo) Belt, Tom Rosenstiel, Walter Dean

Cambridge University Press, 2007

46,50 €On orderDelivery: 2-3 weeks

This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

ISBN-13
9780521691543
ISBN-10
0521691540
Publisher
Cambridge University Press
Year
2007
Publication date
2007-04-30
Pages
244
Dimensions
156x235x13
Weight
380