How Voters Decide
David P. (University of Iowa) Redlawsk, Richard R. (Rutgers University, New Jersey) Lau
Cambridge University Press, 2006
57,50 €On orderDelivery: 2-3 weeks
This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
- ISBN-13
- 9780521613064
- ISBN-10
- 052161306X
- Publisher
- Cambridge University Press
- Year
- 2006
- Publication date
- 2006-06-26
- Pages
- 366
- Dimensions
- 228x152x21
- Weight
- 499