Managing Services
Alan (Curtin University of Technology, Perth) Nankervis, John (Curtin University of Technology, Perth) Milton-Smith, Ruth (Curtin University of Technology, Perth) Taylor, Yuki (Curtin University of Technology, Perth) Miyamoto
Cambridge University Press, 2005
91,50 €On orderDelivery: 2-3 weeks
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
- ISBN-13
- 9780521606516
- ISBN-10
- 0521606519
- Publisher
- Cambridge University Press
- Year
- 2005
- Publication date
- 2005-10-27
- Pages
- 378
- Dimensions
- 254x178x20
- Weight
- 681