Television and its Viewers
James Shanahan, Michael Morgan
Cambridge University Press, 1999
57,50 €On orderDelivery: 2-3 weeks
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
- ISBN-13
- 9780521587556
- ISBN-10
- 0521587557
- Publisher
- Cambridge University Press
- Year
- 1999
- Publication date
- 1999-09-09
- Pages
- 284
- Dimensions
- 228x153x19
- Weight
- 466