Serious Money
Clifford W. (Union College, Rhode Island) Brown, Clyde (Georgetown University, Washington DC) Wilcox, Lynda W. (University of Rochester, New York) Powell
Cambridge University Press, 1995
57,50 €On orderDelivery: 2-3 weeks
Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.
- ISBN-13
- 9780521497800
- ISBN-10
- 0521497809
- Publisher
- Cambridge University Press
- Year
- 1995
- Publication date
- 1995-09-29
- Pages
- 200
- Dimensions
- 229x152x12
- Weight
- 300