The New Public
Leon H. (University of California, Davis) Mayhew
Cambridge University Press, 1997
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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.
- ISBN-13
- 9780521484930
- ISBN-10
- 0521484936
- Publisher
- Cambridge University Press
- Year
- 1997
- Publication date
- 1997-09-04
- Pages
- 348
- Dimensions
- 229x152x20
- Weight
- 510