The New Public

Leon H. (University of California, Davis) Mayhew

Cambridge University Press, 1997

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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

ISBN-13
9780521481465
ISBN-10
0521481465
Publisher
Cambridge University Press
Year
1997
Publication date
1997-09-04
Pages
348
Dimensions
236x157x26
Weight
651