Rowntree and the Marketing Revolution, 1862–1969
Robert (London School of Economics and Political Science) Fitzgerald
Cambridge University Press, 1995
214,75 €On orderDelivery: 2-3 weeks
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
- ISBN-13
- 9780521435123
- ISBN-10
- 0521435129
- Publisher
- Cambridge University Press
- Year
- 1995
- Publication date
- 1995-01-05
- Pages
- 768
- Dimensions
- 234x156x41
- Weight
- 1499