The Adaptive Decision Maker
Eric J. (University of Pennsylvania) Johnson, James R. (Duke University, North Carolina) Bettman, John W. (Duke University, North Carolina) Payne
Cambridge University Press, 1993
72,75 €On orderDelivery: 2-3 weeks
Arguing that people use a variety of strategies when making choices, this study demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.
- ISBN-13
- 9780521425261
- ISBN-10
- 0521425263
- Publisher
- Cambridge University Press
- Year
- 1993
- Publication date
- 1993-05-28
- Pages
- 348
- Dimensions
- 234x153x23
- Weight
- 510