The Future of the Mass Audience
W. Russell (Massachusetts Institute of Technology) Neuman
Cambridge University Press, 1991
57,50 €On orderDelivery: 2-3 weeks
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.
- ISBN-13
- 9780521424042
- ISBN-10
- 0521424046
- Publisher
- Cambridge University Press
- Year
- 1991
- Publication date
- 1991-11-29
- Pages
- 220
- Dimensions
- 228x151x18
- Weight
- 334