Corporate Social Strategy
Bryan W. (York University, Toronto) Husted, David Bruce Allen
Cambridge University Press, 2010
89,95 €On orderDelivery: 2-3 weeks
Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
- ISBN-13
- 9780521197649
- ISBN-10
- 0521197643
- Publisher
- Cambridge University Press
- Year
- 2010
- Publication date
- 2010-11-11
- Pages
- 364
- Dimensions
- 229x152x24
- Weight
- 700