Service-Dominant Logic
Robert F. (University of Arizona) Lusch, Stephen L. (University of Hawaii, Manoa) Vargo
Cambridge University Press, 2014
157,50 €On orderDelivery: 2-3 weeks
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
- ISBN-13
- 9780521195676
- ISBN-10
- 0521195675
- Publisher
- Cambridge University Press
- Year
- 2014
- Publication date
- 2014-01-30
- Pages
- 252
- Dimensions
- 251x182x20
- Weight
- 596