Principles and Practice of Social Marketing
Nadine (Edith Cowan University, Western Australia) Henley, Rob (Curtin University of Technology, Perth) Donovan
Cambridge University Press, 2010
158,95 €On orderDelivery: 2-3 weeks
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
- ISBN-13
- 9780521194501
- ISBN-10
- 0521194504
- Publisher
- Cambridge University Press
- Year
- 2010
- Publication date
- 2010-10-28
- Pages
- 524
- Dimensions
- 249x191x36
- Weight
- 1224