Smart Products, Smarter Services
Mary J. (Boston College, Massachusetts) Cronin
Cambridge University Press, 2010
71,25 €On orderDelivery: 2-3 weeks
We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.
- ISBN-13
- 9780521147507
- ISBN-10
- 0521147506
- Publisher
- Cambridge University Press
- Year
- 2010
- Publication date
- 2010-08-19
- Pages
- 360
- Dimensions
- 228x151x16
- Weight
- 570