Creativity in Product Innovation

David (Hebrew University of Jerusalem) Mazursky, Jacob (Hebrew University of Jerusalem) Goldenberg

Cambridge University Press, 2002

124,75 €On orderDelivery: 2-3 weeks

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.

ISBN-13
9780521002493
ISBN-10
0521002494
Publisher
Cambridge University Press
Year
2002
Publication date
2002-01-03
Pages
240
Dimensions
247x174x12
Weight
48